Track Upnews
16th November 2022
As part of contribution to the growth of the creative community in Africa.YouTube has announced its efforts to support creators and the creative economy in Africa with $20,000 and $50,000 respectively through the 2023 #YouTubeBlack Voices creators and artist cohorts.
According to a statement signed by the Managing Director, Emerging Markets, YouTube Mr. EMEA, Alex Okosi, the initiative from YouTube was a follow-up to a global, multi-year commitment made in 2020 and the initiative is dedicated to equipping up-and-coming Black creators and artists with the resources to succeed on our platform.
He said the cohort will also include Hip Hop producer MashBeatz from South Africa and Nairobi-based producer, Ukweli, who will be joining 17 #YouTubeBlack Voices songwriters and producers globally.
Mr. Okosi who said the grant was intended to uplift and grow Black creators, artists, songwriters, and producers on the platform explained that the creators, artists, songwriters and producers that would be joining this third cohort would go beyond the initial training to measure success with them over a long-term period.
He also stated that it would ensure YouTube interest in the growth of the creative community in Africa.- is maintained and creators achieved sustained success as support from YouTube, grantees will receive $20,000 and $50,000 as seed funding.
Report says the Managing Director, Emerging Markets, YouTube said 40 creators from Sub-Saharan Africa would be part of the 135 #YouTubeBlack Voices creators selected globally that enrolled into the cohort.
He added that among the 23 #YouTubeBlack Voices Artists selected for the programme were African fast-rising musical artists, Gyakie from Ghana, KamoMphela from South Africa, Asake from Nigeria, and BNXN from Nigeria.
Mr. Okosi further added that the creators would receive dedicated partner support for six months and have the opportunity to participate in programmes including bespoke training, workshops and networking programmes spread out across the year.
Punchonline
